We’re All In This Alone
Album: More Is Not The Answer (Out Mid-2026)
Artist: Eric Hirshberg
Label: Indie
Following the breakout momentum of “For Real” - his collaboration with Aloe Blacc that marked his national television performance debut on Live with Kelly and Mark and inspired a recent feature in American Songwriter – singer-songwriter Eric Hirshberg returns today with a powerful new single and video, “We’re All In This Alone.”
If “For Real” was a call for connection in divided times, “We’re All In This Alone” zooms in on one of the forces shaping that division: the algorithm.
With a cinematic build and a lyric that cuts straight to the cultural nerve, the song examines how digital systems designed to serve us increasingly shape us instead – pulling people down invisible pathways that begin innocently and often end somewhere unrecognizable.
“It’s kind of ‘love in the time of the algorithm,’” Hirshberg says. “The algorithm is the plague. It touches everybody. There are these on-ramps that start positive and pull us in, and then somehow end up a horror movie. You click on, ‘Are you eating gluten free?’ and find yourself reading, ‘the vaccines have 5G in them!’ a few minutes later. We’re all trying to figure out how life works under this sort of soft tyranny of the algorithm.”
Rather than wag a finger or offer easy answers, “We’re All In This Alone” holds tension between irony and empathy. “This song is about the paradox of hyper-connected isolation – a world where everyone is networked, yet everyone is also increasingly siloed,” Hirshberg says.
Musically, the track builds on the tonal palette Hirshberg has been developing in recent releases: intimate songwriting delivered with cinematic scope. The result is thoughtful but accessible – socially observant without losing its melodic pull.
The song is built around a guitar line Hirshberg has carried with him for years, waiting for the right moment to bring it forward.
“That bit has haunted me forever,” Hirshberg explains. “It’s been on my ‘I need to build a song around that someday list for as long as I can remember. It feels like a collaboration between my older and younger selves – like different parts of me had to wait a long time to meet each other to write this song. There’s something romantic about that to me.”
Integrating different parts of himself also mirrors Hirshberg’s broader arc. After leading global entertainment franchises as CEO of Activision and earning recognition as one of AdAge’s “50 Most Creative People in Business,” he take his lifelong love affair with music public, channeling decades of experience at the center of culture into deeply personal, message-driven songwriting.
“We’re All In This Alone” continues the trajectory established by “For Real,” which was hailed as “an anthem” by Kelly Ripa and “a socially conscious meditation on technology and human connection” by American Songwriter, following Hirshberg and Blacc’s live television performance. The collaboration was followed by an hour-long interview and live session at NPR affiliate WBJB, where Hirshberg expanded on his evolving musical voice and the responsibility artists carry in bringing people together.
Together, these releases offer the clearest picture yet of Hirshberg’s forthcoming third album, More Is Not The Answer,’ which will be out in its entirety in mid-2026. The album promises songs that explore connection, modern anxieties, and the search for humanity in an increasingly distorted digital landscape.
If “For Real” invited listeners to reconnect, “We’re All In This Alone” asks what happens when the systems designed to bring us together quietly pull us apart?
